The Recipe For A Perfect Logo

When it comes to branding your company, a logo is one of the most powerful tools available. Logos create instant recognition, shape customers’ feelings about companies, and help businesses stand out. Done right, a logo represents the culture and style of your business, leaving potential customers with a well-crafted impression each time they see it.

7 Steps to Getting Your Brand’s Instagram Channel Off the Ground

You don’t have to be a huge, well-known brand to make it on Instagram. The great thing about social media marketing for businesses is that relatively everyone has the same chance of gaining followers. However, having said that, getting your brand’s profile off the ground on a new social media channel can feel like an impossible task. Here is a compelling infographic that explains how to do it in as little as 7 steps.

Planning & Optimizing Your Website

Creating a website is easy but creating one that converts and looks good is a whole different ball game. Planning and constantly optimizing your site will increase customer confidence and also your conversions. Have a look at the following infographic and start changing the way that you plan and design your website.

What Is Inbound Marketing?

Have you noticed the term “inbound marketing” being thrown around lately? The concept has taken the marketing world by storm. It involves combining a variety of online marketing disciplines into a holistic approach that focuses on attracting, engaging and converting leads. Learn more about it in this infographic by Foremost Media.

25 Years of SEO 1990-2015

It’s 25 years ago since the first search engine started being used – Archie in 1990 with Gopher hot on its heels in 1991. A few more had a good crack at it in the interim, but then, in 1997, along came Google. Now, SEO is big business for organizations of all sizes as they try to make sense of the algorithms and analytics. In this infographic, you can see the incredible growth of SEO over the last couple of decades.

Measuring Online PR Effectiveness

The topic of measurement is an ongoing debate within the industry and academia, and is a key theme within GW’s Strategic Public Relations master’s program curriculum. While the guidelines outlined by recognized authorities provides a general structure for identifying what to measure, the industry has yet to establish a clear standard for how we interpret and quantify these measurements to determine effect and ROI.

How To Create A Website: The Definitive Beginner’s Guide

You don’t need to be a web developer to create a website nowadays. There are plenty of drag-and-drop website builders and CMS platforms available online, where you can easily get a website up in less than an hour. To help non-developers to pick a website builder/platform that suit their purpose and preference, here’s a detailed flowchart with comparison table of popular website platforms.