Digital Marketing for Industrial Companies

Whether you’re a service provider, distributor, or manufacturer, your digital marketing strategies should be tailored to your industry, business goals and target audience. The team at TopSpot has created an infographic that sums up why digital marketing is so important for industrial businesses.

How to Apply EAT to a Google My Business Listing

Many online marketers believe that Google EAT can have a powerful impact on how often a business’ Google My Business listing appears in the local pack and Google Maps. In this infographic you will learn how to apply expertise, authoritativeness and trustworthiness (EAT) to a Google My Business listing.

How to Pick the Best Email Marketing Platform

Email is far from dead – it’s all about how you use it. Not all email marketing platforms are created equal. With all of the options out there, it’s helpful to have a list to see which is the best email marketing platform. Check out this infographic for more information on how to pick the best email marketing platform.

How Effective is Email Marketing for B2B Companies

With the evolution of modern marketing strategies, many may write off email as dead. However, email is still one of the most important communication channels. Today, companies are using this traditional marketing approach to reach target audiences in a personalized way and improve conversion rates on a large scale. Check out the following infographic to understand how email helps b2b companies.

TikTok vs Instagram Reels

Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic. In a current study, The Influencer Marketing Factory analyzed 60 profiles that are active on both TikTok and Instagram Reels and compared their overall performance.

How To Interpret Google Analytics Data

When it comes to data, there are two sides to every story. A low metric is neither good nor bad. And a high metric is neither good nor bad. Data is whatever the analyst interprets it. Here’s an infographic on how to interpret Google Analytics data a little bit better. 

How to Create Awesome OKR Sets – Where to Start?

Creating optimal OKR sets is not that easy – even if this seems simple at first sight. Even in the standard literature or the websites of other OKR experts, examples of OKR sets are mostly not quite optimal or inconsistent if not even confusing. This shows that even some experts find it difficult to create optimal OKR sets. But how does one create optimal OKR sets?

How to Build a Web Design Team

We all know how important it is for a business to have a strong digital presence. For a successful web project, you first need a talented web team. You might think that all you really need is someone who can design, and someone who can code, but that’s not going to get you a website that actually brings you business.

Why Online Reputation Matters for Business

Businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their products or services. Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers. In this infographic, Reputation Rhino looks at why online reputation matters for business.

7 Ways To Make Your Mark With Personal Branding

Personal branding is the fusion of your skills and experience that makes up who you are and how you market yourself to the world. Creating a personal brand can pave the way for new opportunities like moving upwards in your career, building recognition in your industry and improving your network. Here is an infographic designed to help you develop your own personal brand and become a more memorable candidate.