8 Essential Tips to Build Relationships With Customers on Pinterest

Pinterest is one of the fastest growing social media networks. Yet, we’ve found out that many small businesses either don’t know where to start or don’t think they will benefit from a presence there. The folks at Customericare spoke with 8 small businesses successfully engaging customers on the visual network. Each tip they provided describes the core strategy of one of those businesses.

What Is Pay Per Click (PPC)?

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.

The Social Video Starter Guide

The social video phenomenon is slowly taking over the world. With studies indicating that nearly 75% of all web traffic will be video-based by 2017, it’s clear that we are seeing a noticeable and important trend. No matter what type of business you are running, if you want to take advantage of this ever growing market, it will be important to understand what makes it so popular.

How Your Brain Sees a Logo

This infographic takes a closer look at the brain science behind how we see and make sense of the logos and brands we encounter every day. From seeing color and shape, then adding meaning from past experience—the whole process amazingly takes less than 400 milliseconds. Then things get interesting. The logo design can actually change human behavior.

Dumb & Dumber Guide on How NOT To Do Infographics

A quick break here from infographics to present a session I did on infographics at Pubcon Vegas 2014. It is entitled, “Dumb & Dumber Guide on How NOT To Do Infographics,” and takes a look at some reasons why infographics kick ass, their history and common mistakes that are made in the design and marketing processes.