Direct Mail: This Time It’s Personal

‘Dear Sir/Madam’ just won’t cut it anymore. Neither will ‘Dear Manager’, ‘Dear Head of Maintenance’, or ‘Dear Darling’ (well, that one might, but not in a direct mail campaign). To get ahead you need to use the right name, and use it well. Make it personal. Find out more in this infographic.

Rule the Local Search Results

Local business owners behold: it’s time to learn how you can make your official company website more visible. This visual guide is created with you in mind. SEO for local businesses is a must, it’s time to update your knowledge and attract new customers.

ROI Calculation for Mobile Apps

Today businesses are jumping into the mobile bandwagon in haste. According to Innoppl Inc’s mobile application developers in Phoenix, businesses should do their homework before developing their mobile applications. Unlike mobile websites, mobile app development requires heavy investment and it is important to have a thorough understanding of ROI.

Google Display Ad Dimensions 2014

Getting your ads on the Google Display Network requires standards to be met. Through Google AdWords, it is possible to run ads on the Google Display Network in 10 different ad dimensions. There is a maximum file size limit, as well as restrictions on the accepted file formats.

The Impact of Brand Storytelling

In the pursuit of deeper connections with their desired audience, brands leave behind traditional advertising and find that providing compelling branded content is what really moves consumers to be a part of their story – their brand story. This infographic from PlayNetwork illustrates the importance of brand storytelling, from the consumer’s viewpoint.

The Value of Video Marketing For Lawyers

If you are looking to market your law firm in the very best way possible, you might consider video marketing. Lawyers who have a video on their profile page increase consumers emails by 127% and click through rates to their web sites by 138%. Still need convincing? Check out the following infographic from for some great reasons to conduct video marketing.

The Value of Full Service Marketing

As a business owner you may know it’s important to invest in a marketing campaign to grow your brand but do you really know how or why? Learn how full service marketing utilizes different media outlets to promote your business and the unique benefit each one has to offer in this infographic.