The Impact of Brand Storytelling

In the pursuit of deeper connections with their desired audience, brands leave behind traditional advertising and find that providing compelling branded content is what really moves consumers to be a part of their story – their brand story. This infographic from PlayNetwork illustrates the importance of brand storytelling, from the consumer’s viewpoint.

The Value of Video Marketing For Lawyers

If you are looking to market your law firm in the very best way possible, you might consider video marketing. Lawyers who have a video on their profile page increase consumers emails by 127% and click through rates to their web sites by 138%. Still need convincing? Check out the following infographic from for some great reasons to conduct video marketing.

The Value of Full Service Marketing

As a business owner you may know it’s important to invest in a marketing campaign to grow your brand but do you really know how or why? Learn how full service marketing utilizes different media outlets to promote your business and the unique benefit each one has to offer in this infographic.

10 Tactics To Build Your Blog Readership

A blog can help you earn more traffic, build you brand, get more links for SEO and also create serendipity for your business. But how do you stand out in a sea of content out there? Here GreenPal has put together 10 helpful tactics to build your audience for your blog. Tips include focusing your voice, participating in others blogs, and quoting influencers.

How Google Adwords Works

Google makes billions of dollars because of the complexity of Adwords combined with advertisers not fully understanding how to manage their campaigns. As you start to better understand how Google Adwords works you can start to benefit more from your search marketing efforts. Here is an infographic that shows how Adwords works.

The Event Marketing Timeline

This Event Marketing Timeline from guidebook features hand-drawn custom Pokémon-style characters depicting the types of event attendees you’re likely to see, along with the complex marketing mix that urged them to register. The information depicted is actionable and generated by event experts.