Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Check out the following infographic to find out more about Snapchat’s user demographics, which brands are currently using it successfully, and some best practices for brand communication.
Direct mail and marketing is by far one of the best ways to stay in touch with your existing customers as well as attracting new ones. There are various types of direct marketing, from direct mail to telesales, email and even text messages, all of which work together to drive your business in the right direction.
It may seem that fighting with all these Pandas and Penguins is quite challenging. That’s why the folks at Promodo have drafted the whole process and put it into one image so you can easily figure out how to gain the lost traffic back.
Each year, email marketing saves a paper forest that is equivalent to the territory of Switzerland, the greenest country in the world. By sending email newsletters instead of print newsletters, marketers are avoiding unnecessary use of paper and deforestation and are building loyal long-term friendship with their audiences in the greenest possible way.
We all know the importance of a good reputation. Whether we want to be perceived with high recognition by our employers, colleagues or that attractive redhead in your class, reputation all boils down to people’s perceptions, often times based on word of mouth.
As we use social media to connect with others, we create a digital data trail of human interaction. When analyzed properly, this valuable data can show public opinion and consumer trends, make predictions and provide insights. For companies properly collecting and analyzing this data, it can be key to success.
You already know that there are many ways to improve your PPC performance, but improving your AdWords Quality Scores should always be a priority. Having low quality scores can impact your bottom line by effecting how much you pay per click, but it can also prevent your ad from showing up all together.
What makes a photo engaging? What makes a photo influence sales? Is there a difference? Turns out, photos taken by Instagram users with fewer followers are more powerful sales boosters than photos from more popular users. And photo captions that contain questions tend to trigger engagement, but not sales.
This following infographic entitled, “Text Message Marketing, The New Kid On The Block” features several interesting statistics that help clarify why text message marketing has become such a powerful player in today’s advertising world.
Getting people’s attention can be a tricky endeavor, especially if you’re trying to convince them to buy something. One way to successfully communicate with your potential customers can be with an attractive sign. Now, in order for a sign to be deemed successful, there are three categories that are important to consider: composition, color and font.
