Here is an infographic from Syndacast that determines 2014’s big online digital trends, all of which are expected to make a bigger impact this year. The trends are content marketing, advertising, big data and mobile marketing.
“Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real-time, relevant ads to shoppers about to buy. To see how brands have leveraged location to make purchasing more personalized, take a look at this infographic.
Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with new, social-savvy prospects.
The following infographic by Webydo portrays the role of professionals vs. amateurs in the current web design market. Until recently, the market offered only two kinds of solutions. Now, a third segment has emerged, disrupting the website design market .
Grow your LinkedIn Networks to produce qualified leads with this 5 minute daily LinkedIn marketing plan designed for beginner, intermediate and advanced users. With these simple to follow steps and only 5 minutes a day you will soon be receiving more connection requests, more engagement and have more people viewing your profile.
Hinge Marketing’s new infographic “Head Games” explores how having an accurate view of the marketplace will help to build a strong brand strategy for professional services firms.
Wait, what?! You haven’t put up any Facebook contests yet this month? No worries! The following infographic has 12 really easy contest ideas that you can implement in minutes. More than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans were analyzed and, among the things discovered: Engagement in December increases by as much as 66 percent on custom Facebook Page apps. More below.
Email marketing is essential for communication with current and potential customers and one of the top ways to distribute high quality branded content and generate leads. Here are some tips on how to leverage this powerful marketing channel as part of your integrated digital marketing strategy in 2014.
Marketing is a twisted, winding road, with many dead ends. Website content, along with social network marketing, are two ways to ensure that you stay in tune with your customers. As soon as search engine optimization (SEO) is mentioned, however, many marketers run the other direction. With so much mis-information out there about SEO, what do you believe?
Marketing that revolves around a calendar and bad assumptions about customers isn’t even close to being as effective as sending a message that’s based on someone’s specific intent, behavior or preferences. This infographic depicts why marketers need to let go of the campaign calendar and adopt a more customer-centric approach.
