Marketing Orchestration

Marketing that revolves around a calendar and bad assumptions about customers isn’t even close to being as effective as sending a message that’s based on someone’s specific intent, behavior or preferences. This infographic depicts why marketers need to let go of the campaign calendar and adopt a more customer-centric approach.

Data Mining & Decision Support: Secrets to Crafting a Powerful Marketing Strategy

The way in which marketers do research is continuing to change, thanks to organizations like Facebook and Google. Not only can marketers source data on their current customer base, but also predict future trends and outcomes related to their business. Data mining and decision support systems are at the forefront of business and marketing – are you ready to take your business to the next level?

How to Increase the Domain Authority of Your Site

Domain Authority is an important metric that has a strong correlation with organic search rankings. Having a higher Domain Authority than most of your competitor sites means that your site is more likely to rank in search engines. So, to give your site’s overall SEO a boost, you definitely need to increase the Domain Authority of your site.

The Author Rank Building Machine

In the future, Author Rank may be a new metric that we see from Google in ranking web pages / content and the author who created it.To be prepared for such an update, it’s time to fire up the machine and start applying the attributes of Author Rank. Vertical Measures has put together the following animated infographic which provides you everything you need to know regarding Google authorship and Author Rank.

Content Marketing in SEO

Following its triumph in the United States, the popularity of content marketing in SEO has been growing exponentially in the German SEO industry within the last couple of months. Look no further for proof than the results from a large survey conducted by linkbird between July and August of 2013 among SEO experts, SEO agencies and website operators – the central question: “How important is Content Marketing to SEO?”

Life of an SEO: Before, After & Beyond Penguin 2.1

This infographic focuses the life of an SEO, before , after and beyond Penguin 2.1. It just juxtaposes the current SEO practices against the practices used in the pre-Penguin world. It showcases the drastically different SEO tactics that are being used now in key aspects of an SEO campaign such as link building, the anchor text profile, link relevance, content marketing, social media marketing, and customer relationship management.