Social Proof – The Art of Influence Marketing

Social proof isn’t just an abstract psychological concept for big marketers – it’s one of only a handful of online marketing methods that works for almost any kind of business. Social proof builds trust and increases conversions which ultimately increases revenue. Learn more about “social proof” and the art of influence marketing in this infographic.

PPC Makeover: Small Business Edition

According to new research unveiled, small businesses are wasting an average of 25 percent of their pay-per-click (PPC) marketing spend due to simple managerial and strategic errors. This infographic gives advice on how to optimize your spending and see better results.

The Facts Behind Google Author Rank & Authorship

SEO and content marketing isn’t just about creating compelling content, but having it written from an authoritative author. One way to showcase your authority within a specific niche or industry is by associating your author profile to every relevant piece of content you’ve ever written. Google has provided an easy way to connect your content through your Google+ profile and benefit from that association.

Using Social Media to Market Your Unsexy B2B Company

If you work for a business-to-business (B2B) company, chances are you have noticed that it’s not quite as fast and easy to grow your social media presence, as it is for a business-to-consumer (B2C) company.  In this infographic, learn how to grow your social media presence if you find yourself in an “unsexy” B2B industry.

Social Media Networking for Cosmetologists

Facebook alone has more than one billion active users per month. That’s a lot of people updating statuses, adding friends, and liking pages. That’s also a lot of people in need of a nice cut, color, and manicure — possibly from you. Ogle School takes a look at social networking for cosmetologists.

Google+ Dimensions Cheat Sheet

TechWyse has created this Google+ Dimensions Cheat Sheet for designers, social media managers, and webmasters. This handy infographic acts as a speedy reference for image dimensions for Google+ pages and Google+ Local pages.

15 Inspiring Design Quotes

The people at Glow New Media in Liverpool, England know that from time to time we all need a little bit of inspiration so they have put together a nifty infographic called fifteen inspiring design quotes that features awesome design quotes from the greatest designers of all time.

The Need for Speed: Increasing Sales with Site Optimization

There are a number of factors that can impact the speed of your site including the number of images, as well as their size and format, and how you use Flash and JavaScript. Even how your site is coded can impact load times. Businesses that optimize their sites for speed had 17% fewer complaints about response time than companies that did not.