Responsive Design: Getting It Right

With the increase in consumers using mobile devices to access the web, site designers are being forced to adapt by creating an ultimate experience across all platforms. Here is a guide that not only identifies key reasons why responsive design is so important, but also explores the anatomy of true mobile-friendly design.

A Marketer’s Guide to Retargeting on Facebook

When Facebook launched their unique Facebook Exchange (FBX) ads in June 2012, the company was extremely excited to introduce this new real-time ad auction platform to advertisers, which was a brand new approach for them. Facebook Exchange is a real-time bidding ad system that utilizes data collected from consumers’ behavior outside of Facebook, including visits to third-party websites and cookies in order to show those consumers dynamic ads when they return to Facebook.

Mind the Digital Marketing Gap: Marketers in Banking

In an era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves by delivering exceptional customer interactions that optimize relationships and rebuild trust. Customer retention has never been more important, or more difficult to manage.

Evolution of Lead Generation

Since the beginning of time the art of lead generation has been used by companies large and small to sell, grow and ultimately succeed. From ads in the first newspapers, the first American billboards and the first radio commercials, to the first unsolicited commercial email, the first web banner ad and the new term “Viral Marketing,” the process of lead generation has evolved.

The #1 Small Business Marketing Idea

Are you looking for small business marketing ideas that are cheap and effective? If so, what about the lowly blog? The blog is actually not lowly at all, but is by far the best marketing tool out there when you know how to use it effectively. Learn more about the benefits of blogging in this infographic

Why Infographics Are So Popular?

Infographics are simply the visual graphic representation of data or information. Mostly, anything can be converted into an infographic. They have been in use for many years. The first recorded infographic, was in fact, sketched out in the year 1626 by a man named Christoph Scheiner, who used infographics to demonstrate the Sun’s rotation patterns. Learn more about why these types of content are so popular in the following infographic.

SEO Search Ranking Factors 2013

Earlier this month, Moz updated their annual survey of local search ranking factors, the survey includes: general ranking factors, specific ranking factors and negative ranking factors. The following infographic which illustrate the results.

The Secret Art of Digital Marketing

Properly marketing something in the digital realm can seem elusive and mysterious. There’s multiple avenues that must be simultaneously tracked and measured in order to ensure you are doing an optimal job, and getting the most bang for your buck. The following infographic reveals The Secret Art of Digital Marketing.