Why Cold Calling Works In 2013

Cold calling may still be the most effective, cheapest and quickest way to find new customers despite the explosive growth of social media and online marketing. From getting a targeted list, to picking up the phone, you can be talking to customers in minutes, and close your first deal within the first hour. All other channels require much more work and preparation and risk to market your business.

The Impact of Social Media and Digital Video on Web Usage

The average person spent 3 hours and 7 minutes online each day in 2012. What is driving this increase in web traffic? Social Media use as well as digital video content is impacting how we use the internet. Learn more about the impact of social media and digital video on web Usage in the following infographic.

The Economics of Going Viral

Until recently viral YouTube videos were one-time flukes.Now an entire industry surrounds YouTube stars: Managers, PR programs, award shows, and content networks. Learn more about the economics of going viral in the following infographic.

Advertisers, You Need YouTube

MDG Advertising’s latest infographic highlights YouTube’s astounding numbers of visitors and views, along with the hours spent watching and dollars spent on marketing, and breaks down how brands are channeling their efforts. It’s an eye-opening look at the value of video advertising and illustrates why brands should use YouTube in their social media marketing efforts.

Web vs. Mobile Analytics

With a projected 3+ billion smartphones in use by the end of 2017, mobile is quickly becoming consumers’ primary touch point for connecting online. Traditionally, businesses have implemented web analytics to track and understand their internet users. However, mobile customers have many more unique features and associated opportunities when compared to their PC counterparts. This infographic illustrates the unique features of mobile customers and outlines why mobile analytics are better equipped to handle the shift to mobile.

Survival on the High Seas of Content Marketing

The Mojo Media Labs team is dedicated to creating unique and exciting content for their audiences’ enjoyment and education. With the help of their new graphic designer Emily Fred, they have put together this interesting and entertaining infographic on content marketing. Aside from a company culture, a robust creative content strategy is the defining element that will set your business apart online. Mojo wanted to share some insight into what can make or sink a content marketing team’s efforts.

What Is Responsive Web Design and Why You Need It

As of middle of 2013 the number of mobile device users accessing the internet has surpassed the number of desktop computer users. It is estimated that a whopping 119 billion USD will be spent via mobile eCommerce by year 2015. If your website is not ready for this mobile device revolution using Responsive Web Design Technique then you are losing potential businesses. In increasingly larger quantity with each passing month.

The Remarkable Evolution of PR

We’re all very used to the concept of PR. We’re exposed to it on a daily basis through all forms of media such as television, social media, radio, and more. However, the idea of PR has been around since ancient times. This infographic from MaxBorgesAgency.com chronicles the remarkable history and evolution from ancient PR to hi-tech PR.

How to Make Your Message Stick

With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others? This infographic from the folks at Slideshop provides tips on how to make your presentation or message stand out.