Your Email on Mobile: How Each Mobile OS Displays Your Message

As more mobile devices are introduced into the marketplace, the number of screen sizes we need to consider when designing email is exploding. This superabundance of screen sizes directly impacts the design and planning process—affecting how you determine breakpoints in media queries, lay out your design and use responsive design techniques.

The Power Of SMS Marketing

SlickText.com has just released their first infographic entitled “The Power of SMS Marketing”. The statistics shown here really help to explain why SMS marketing has grown so fast in popularity over the past few years. if you’re not familiar with SMS marketing, it’s a newer marketing method by which businesses and organizations send highly targeted, opt-in text marketing messages to their audience.

Psychology of Color

Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic from WebpageFX
examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors.

Why to Invest in Pinterest?

Pinterest has become a social network that your business can no longer ignore. Many entrepreneurs and brands are reporting that Pinterest drives more traffic to their website than YouTube, LinkedIn and Google+ combined. Learn why it is important to invest in Pinterest in this infographic.

What is Design Thinking?

Design Thinking is a process that is getting more and more attention in both the business world and the real world. Design Thinking spurs innovation and solves complex problems. It is being taught at the top business, design and engineering schools around the globe. It’s one of the key reasons that Apple is so successful and the reason that malnourishment rates of children in Vietnam is cut in half. This infographic is on Design Thinking, how it works and when it’s used.

A Brief History of Advertising

This infographic from Ocean Media highlights several key events in history that help define advertising, and lead it to where it is today. Several different countries are represented as they developed new methods to get information across to their audiences and helped pave the way for more development in the advertising, and promotional realm. Also featured is the future, and what the possibilities are for the next generation of advertising.

Mobile Behavior: Big Game Seating

Mobile devices are revolutionizing search behavior! In fact, did you know that 40% of television viewers use their mobile device to conduct online searches while watching TV (I’m one of them)? This and more interesting facts compiled in the following infographic.

Search Behavior: The Warm Up

Search is undergoing constant change. How does it affect you and your business? Did you know that 40% of people search for eCommerce? This and more great facts were compiled in the following infographic.

Pinterest For Small Business

No doubt, you have now heard about Pinterest which allows its users to organize and share content on virtual pin boards. But did you know that Pinterest can also be used as a valuable marketing & sales tool for small businesses? You most likely already have electronic images, brochures, and other collateral on hand. So why not pin them and begin to enjoy the benefits of this fast growing social media site?