In case you haven’t heard it enough — email isn’t dead. Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue — 56% of marketers plan to increase their email marketing budgets this year, which makes email the leading source of marketing investments.
Perceptions of Permission in marketing is becoming an increasingly important topic as filters become stronger and easier to use, and government continues to regulate. The infographic shows the results from over 1,000 consumers and marketers on their feelings about Permission.
This infographic, developed by Ocean Media, focuses on the business side of the awards, specifically TV ratings, ad costs, and how the Oscars compare to other live televised events.
While social media might be second nature to tech savvy marketers of the world, it’s a fully foreign language to others. In fact, even those that feel they have a solid understanding of the platform are often blind-sided by some of the totally new social sites that seem to be popping up left and right. Well, with that, Avalaunch Media explain exactly what social media is and how the various sites each offer their own take on the technology in the following infographic.
What is the difference between Standard Web Retargeting and Facebook Exchange? Should advertisers put all of their eggs in one basket with either one? Check out the infographic below from AdRoll to learn more about both forms of retargeting.
Did you know that at this point, over 88% of businesses are active on social media? By now, most companies have realized that social media is crucial to gaining brand awareness and driving new sales, leads, and customers in 2013. Have you?
If you’ve been poking around the content marketing and SEO world even for a little while, you’ve likely read about guest posting. But what exactly is it and why is it important for your company’s Web presence? Following is a handy chart that breaks it all down for you.
This infographic from Marketo provides a visual interpretation of the evolution of modern marketing. Learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today.
The Facebook like button is used on over 125 million websites across the globe, and has become the most used widget available on the internet. This infographic from Boostlikes.com, where you can buy facebook likes, shows an excellent visualization of data on the button that has claimed 20% of the Internet’s webpages.
Here is a detailed infographic from Invesp on how to test landing pages, including the difference between A/B testing and Multivariate testing, important landing page elements, landing page testing mistakes and lot more.
