Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face.
This infographic from Fuzz One Media demonstrates the changes in SEO over the last 18 months with Google’s Penguin and Panda updates, calling upon more creative content marketing that engages with your target audience – not just the search engines.
Online engagement is hot among marketers. But how intensively do we really use it? And what results do we achieve with it? To find out, the University of Utrecht conducted a study, commissioned by GX Software, consisting of a survey sent to 15,000 marketers in the United States and the Netherlands. The results of this study show that Online Engagement is growing rapidly and that marketers are achieving promising results.
The future of content marketing is found in visual content; infographics, photos, videos, memes, and other engaging content that captivates a viewer. For proof, check out the infographic below from the team at Marketo and learn how you too can build your content marketing campaign into a solid structure of visual gold.
Every month 22,000 people search for the term “YouTube Marketing” because YouTube is easy to work with and it has proved to bring tangible results. Check out this infographic for information about using YouTube for branding and SEO.
Each year, the holidays bring out consumers looking for great gifts and good deals. Yet long before the masses hit the malls, marketers have their eyes on spotting the shopping trends of the season that will determine the direction of their holiday marketing efforts.
See what is necessary to be a great marketing executive and what they struggle with in today’s advertising landscape in this infographic from Pepperdine University.
This infographic shares 10 email deliverability tips for making sure messages make it into holiday inboxes. The findings come from Lyris’ Email Deliverability: A Do’s and Don’ts Guide, available for download on their site.
Ever wonder just how much you spend as a B2B marketer on inbound marketing efforts? B2B marketers spend time and money on content creation, social media, SEO, PPC and more to drive relevant prospects to their websites. And while they are spending $92 to acquire traffic, they are only spending $1 to optimize it. In comes Real-time Inbound Marketing to optimize the conversion funnel. Learn more in the following infographic from Insightera.
BloggingPRWeb. has created this matrix to show how different types of content can appeal to different consumers and offers facts or suggestions about each.
