The Psychology of Cults and Marketing

When you think of marketing, you probably don’t associate it with cults. The two are rarely compared, however, they are more similar than you might think. Both employ very strategic tactics to gain members and consumers. Check out the infographic below to learn more about the psychology of cults and marketing.

The Contentious State of B2B Content Marketing

Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face.

The Changes in SEO for 2012

This infographic from Fuzz One Media demonstrates the changes in SEO over the last 18 months with Google’s Penguin and Panda updates, calling upon more creative content marketing that engages with your target audience – not just the search engines.

The State of Online Engagement in 2012

Online engagement is hot among marketers. But how intensively do we really use it? And what results do we achieve with it? To find out, the University of Utrecht conducted a study, commissioned by GX Software, consisting of a survey sent to 15,000 marketers in the United States and the Netherlands. The results of this study show that Online Engagement is growing rapidly and that marketers are achieving promising results.

Visual Gold! The New Revolution of Content Marketing

The future of content marketing is found in visual content; infographics, photos, videos, memes, and other engaging content that captivates a viewer. For proof, check out the infographic below from the team at Marketo and learn how you too can build your content marketing campaign into a solid structure of visual gold.

Why YouTube Marketing is Important

Every month 22,000 people search for the term “YouTube Marketing” because YouTube is easy to work with and it has proved to bring tangible results. Check out this infographic for information about using YouTube for branding and SEO.

Holiday Trends Marketers Can’t Ignore

Each year, the holidays bring out consumers looking for great gifts and good deals. Yet long before the masses hit the malls, marketers have their eyes on spotting the shopping trends of the season that will determine the direction of their holiday marketing efforts.

10 Holiday Email Deliverability Tips

This infographic shares 10 email deliverability tips for making sure messages make it into holiday inboxes. The findings come from Lyris’ Email Deliverability: A Do’s and Don’ts Guide, available for download on their site.

Monetize Your Inbound: How Real-time Marketing Fuels Your Funnel

Ever wonder just how much you spend as a B2B marketer on inbound marketing efforts? B2B marketers spend time and money on content creation, social media, SEO, PPC and more to drive relevant prospects to their websites. And while they are spending $92 to acquire traffic, they are only spending $1 to optimize it. In comes Real-time Inbound Marketing to optimize the conversion funnel. Learn more in the following infographic from Insightera.