7 Holy Philosophies Of Logo Design

When a logo designer designs a logo, it is very important to keep in mind respective principles that will serve as a guide to produce the perfect logo. In this infographic, Design Kiki brings out the best of all principles of logo design.

The Ultimate Guide to Search Marketing Jargon

Everyone wants their website to be easily found on Google or other search engines. To be successful with your digital business, you need successful marketing. In this way, you will increase the quality and quantity of website traffic which leads to more sales.

How Effective Are Awareness Days On Social Media in 2020?

In this social media-led world, Awareness Days are something we have in abundance. Every single day is dedicated, often more than once, to something. You only have to log into Twitter to see a ‘hashtag holiday’ trending. The team at Adzooma set out to collect data on the effectiveness of Awareness Days. By looking at who exactly is fueling these days and actively putting resources into them, the infographic below uncovers whether Awareness Days hold any value to brands.

The Importance of Video Marketing in eCommerce

The use of videos for marketing gets more important every year. With the arrival of 5G and more broadband connections available, customers are used to seeing more videos every day. From streaming offers to ubiquitous product videos, the moving pictures are offering a lot of opportunities.

The Most Common SEO Errors Websites Make in 2020

Search engine optimization is not a one-time project, but a long-term process. The techniques and strategies that work today, may not necessarily work tomorrow and it is, for this reason, one needs to be up-to-date when it comes to SEO. The following infographic highlights the most common SEO mistakes that you need to avoid at all cost.

Best Time to Send an Email Blast

Email marketing success often depends on when you send your messages. When it comes to making your subscribers open and read your emails, timing plays a crucial role. So, that being the case, start scheduling your email for the right time to have a massive influence on the campaign’s productivity.

B2B Lead Generation Statistics via Email Marketing

B2B lead generation involves collecting the information of the potential customer, such as company name, email, contact number and other details so that marketers can connect with these high-end customers at the right time. A right lead generation process is the fodder for producing a good number of sales in any B2B organization. This infographic explores some B2B lead generation statistics via email marketing.

B2B Content Marketing Benchmarks, Budgets and Trends 2020

Content marketing is a critical element of B2B marketing. Great content helps establish brand expertise, generate awareness, showcase knowledge, and build lasting customer relationships. Many key B2B content trends that have been highlighted within this infographic, which outlines a range of important considerations for your approach to content marketing.

Data Driven Marketing – Statistics, Trends and Best Practices

In the current scenario, the data-driven marketing strategy has become essential for organizations. Without that, it has becoming increasingly challenging to generate the right business results. Data, which is the goldmine of information, helps marketers to understand their customers better, and when you integrate the insights derived from the data with marketing strategy, then you are bound to achieve exceptional business results.

Turn Your Buyers Into Brand Promoters via Facebook

Recently Facebook has been accused of failing retailers. Due to its declining organic reach, it has become harder for retailers to gain marketing profits out of it. An increasing rate of fake likes has further made Facebook a minefield for retailers. Retailers must understand that Facebook is designed for peer-to-peer communication among users. They must adapt strategies to drive word-of-mouth brand promotion and convert their buyers into social brand ambassadors.