Killing Time: How to Destroy Your Productivity

A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points. That is the equivalent of not sleeping for 36 hours. This mundane task is just one of many everyday work habits that may be standing in the way of your company’s efforts to boost productivity and increase sales. Infographic by Marketo.

Affiliate Programs: Comparing In-House vs. Outsourced Management

There is a constant debate regarding hiring an in-house affiliate program manager for your e-commerce business vs. hiring an outsourced program manager (OPM). This infographic by CONSORTE Marketing was designed to show the benefits of outsourcing your affiliate marketing services to a firm that specializes in promoting companies through various publishers on the web.

The Business Marketers’ Guide to Instagram

Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.
In this infographic from Marketo we explore the budding social photo-sharing site turned marketing platform and how it can give your company an edge in generating leads and promoting your brand.

Sensible Social Media Checklist for Businesses v2.0

Want to spend less time on social media and get more business out of it? This handy social media checklist from the Smart Inbound Marketing Team at The Whole Brain Group helps businesses take a sensible approach to setting goals on the most popular social media networks, including Pinterest, YouTube, Google+, Facebook, LinkedIn, and Twitter!

Solopreneurs: How We Market Online

More than 1,160 self-defined solo professionals were surveyed during May-June 2012 regarding how they market themselves. The following infographic reveals their responses, including what worked for them as well as their biggest source of pain.

Mad Men vs. Marketers: How the Art of Influence has Evolved

A lot has changed for marketers since the glamorous era depicted in AMC’s hit show Mad Men. The modern day marketer wields more technology, control, and impact than Mad Men could have ever dreamed of. The infographic below from Pardot compares the Mad Men era ad men to modern day marketers to show just how the art of influence has evolved.

What Form Of Brand Messaging Do Consumers Buy Into?

In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand messages and ads. The following informative infographic reveals the kinds of communications and content considered most relevant and trustworthy by consumers, as well as the advertising formats and formulas winning the battle for brand believability.