Should You Hire or Contract Your Marketing Department?

Determining the right marketing needs for your organization requires a balance of different considerations: size, cost, and tacit industry knowledge. This is why it is often a difficult decision for marketing execs to find the precise solution for their department. This handy chart from Mavenlink will help you to decide whether to hire in-house or contract out.

The Quality of a Link

A link evaluation survey result from 500 individual participants shows that SEO professionals look for the following in a link partner: Domain Rank; Page Rank; Website Relevance and Domain Location; Suitable and Unsuitable Links; and Likeness to Link and Social Metrics. The survey results compiled into this handy infographic by SEO Gadget, help us better understand what metrics are being used to know whether a link is a “good link”.

Performance Optimization For Infographics

Is your infographic ready to be found in Google searches? It is important to take the right steps to ensure that your graphic is optimized utilizing researched keywords to improve the success of your infographic. This infographic will help you to learn where to apply these keywords in your page’s html to help improve the opportunity for a triumphant infographic that draws in links as well as traffic.

Extending Your Google Ad Visibility With Google Ad Extensions

Ad Extensions have become a powerful tool to increase market share and your brand’s real estate on the search result pages. It is important to know the latest developments with ad extensions as new types are being released regularly. This infographic will help you prioritize your limited time and resources to the extensions that are best for your business.

Should Your Business Be on Pinterest?

America’s newest social media darling, Pinterest, can be an attractive proposition for small businesses who want to display their products. But how do you know if Pinterest is right for your business? Take the test below, published by Intuit and in infographic format, to find out.

Social vs. Search

While there are many differences between social media and search marketing, both are essential in marketing today. While each has its strengths, they take on exponentially more power when marketers use them together. To identify what works best for particular goals, MDG Advertising created this enlightening infographic that distinguishes the digital supremacy between social media and search marketing, as well as the collective strength of this dynamic duo.

6 Reasons to Visualize Your Data

Are you suffering from information overload like most of the population today? Data visualization, otherwise known as ‘Infographics,” help people remember and digest information. A cleverly designed infographic will give you greater success in getting your sales message across.

Website Testing: Move Beyond the Landing Page

Smart marketers understand the value of testing. In a relatively short period of time, website testing has evolved from changing the color of a “submit” button on one web page, to building intricate, multi-page testing campaigns with the ultimate goal of delivering an engaging online experience to customers.