When it comes to consumer choices, they want two things at the same time. They want to have as many options as possible, but at the same time to be able to decide what to buy as easily as possible, this is called the paradox of choice. Want to know more about how we make choices and how it affects marketing? Check out the infographic below presented by Best Psychology Degrees.
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Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the Co-Founder for The Innovate Summit which successfully launched in May 2024.
