When it comes to consumer choices, they want two things at the same time. They want to have as many options as possible, but at the same time to be able to decide what to buy as easily as possible, this is called the paradox of choice. Want to know more about how we make choices and how it affects marketing? Check out the infographic below presented by Best Psychology Degrees.

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Choice is an Illusion

Brian Wallace

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide and virtually, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present. He joined the SXSW advisory board in 2019.

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