Every brand wants to bring a particular emotion and hence use a specific color to win their customers’ hearts. But color psychology is not as simple as it sounds. Picking the right color may be considered based on the above guidelines but importantly, how your brand impacts the customers’ lifestyle matters the most. If you are in branding or marketing, this infographic by Innoppl will help you choose the best suitable color to effectively connect the target audience with your brand.

[Click here for full size version]

Color Spectrum For Brands

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

Share On Social Media