Technology has come a long way; so much so that today, many of the usual tasks you do are automated. Features of modern tech like the Internet-of-Things, artificial intelligence, and machine learning have made automation so much similar to the capability of a human. Digital marketing has also benefited from such technology. For one, content intelligence has helped marketers create better content marketing strategies and predict audience behavior. It has helped automate processes in content marketing and optimize data with the right tools.
In this infographic, Spiralytics tackles the advantages of having content intelligence on your side, and the tools that will aid you in creating content that your audience needs and will want to see in the future.