Content plays an essential role in the success of your digital marketing campaigns. You may be using different tactics and channels, but almost all of these require that you create great content. However, measuring the success of content marketing campaigns is not always an easy task.
This infographic by ShaneBarker.com will guide you on how to select the right key performance indicators (KPIs) for your content marketing campaigns. By tracking them, you can analyze what types of content resonate the best with your audience and which areas of your campaign need improvement.