Most usability problems go unnoticed by the average web user, at least on a conscious level. Despite that, your site is very likely losing a lot of conversions simply because you are not implementing basic conversion optimization tips. The following action points from Pole Position Marketing may not fix every problem on your site, and some may not work at all, but by testing the usability tips below you can potentially help you make huge gains in your conversion rates.
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Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
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