Is your company planning to put up a new explainer video or commercial featuring your flagship brand? You’ll definitely want to have an estimate of how much you’ll be spending for your video production. After all, a high quality video can bring back a huge return on investment, boosting conversion rates by as much as 80% according to research by BigCommerce. On the other hand, you won’t want to cut costs too much, as a poorly made video production can drive away 60% of your consumers.
A cost breakdown can help you find the perfect balance between reasonable expenses and a professional production that’ll catch the attention of your target audience. It might seem hard to acquire estimates at first, though. How many people in the Philippines know exactly how much it costs to reserve a filming location or hire a director of photography, anyway?
To help you out, here’s a one-stop guide by Mustasa Republic to video production costs in the Philippines.