In recent years, Cyber Monday has been getting stretched out into “Cyber Week.” Online retailers have started their sales earlier and earlier, some as early as Sunday morning, and extended them later and later. Some stores take their cyber sales all the way to Friday, offering new special deals on different items for every day of the week.
While statistically the most shopping still occurs Monday morning at the official kickoff of Cyber Monday, the spending for Cyber Week has been steadily on the rise. In 2014, 38% of shopping took place on Cyber Monday. The other 62% took place across the days leading up to and days after Cyber Monday, with 30% of online shopping happening on Saturday and Sunday and the other 32% stretched out over the course of Cyber Week.
Here is an infographic from FatWallet that looks at Cyber Monday online shopping trends.