In the current scenario, the data-driven marketing strategy has become essential for organizations. Without that, it has becoming increasingly challenging to generate the right business results.
Data, which is the goldmine of information, helps marketers to understand their customers better, and when you integrate the insights derived from the data with marketing strategy, then you are bound to achieve exceptional business results. You can understand what your customer would purchase, how much he is going to purchase, etc. thus helping you to plan accordingly and target your customer.
The following infographic from TDInsights depicts the same with the statistics, Martech Trends, best practices, and how organizations are using data-driven solutions.
[Click here for full size version]