HighBeam Research measured the media attention surrounding each GOP contender in Arizona and Michigan to determine which candidate had been receiving the most buzz leading up to the primaries. In recent 2012 primaries, candidates’ media attention could often be linked directly to primary victories, and the same held true for the Arizona and Michigan primaries on February 28th.

Did Media Attention Predict Romney's Arizona and Michigan Victories?

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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