The human attention span is down to an all-time low of 8 whole seconds. That short attention span qualifies as less than that of a goldfish, folks. What causes our modern attention spans to be so short? Bombardment of information is a huge reason! We can only process so much, while our environment is becoming ever more saturated.
This infographic from LabelValue.com explores the shocking stats on how our attention span has changed over the years. It also includes how businesses can overcome shorter attention spans by creating brands and packaging that capture consumer interest.
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