A/B testing digitally can sometimes feel like trying to make sense of a Picasso painting. So many variables are involved that it can feel too overwhelming, leaving us not knowing even just where to start. This infographic from Formstack identifies some of the key features to look for when A/B testing, giving you some variables to consider first. Eventually, the Picasso-like shapes and figures can start to make some sense and order.
Discovering The Right A/B Testing Formula (Without Going Mad!)
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