Many business and technology pundits say that design is becoming an increasingly important factor in the success of companies these days, but does that sentiment trickle down to the people actually running small businesses and deciding how much emphasis to place on design work?.

99designs surveyed 1,500 small businesses and start-ups to better understand the changing role of design in the business world.

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Does Design Matter?

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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