Email marketing is an extremely valuable way to connect and learn about your customer base. Studies show that consumers prefer emails because they are a less urgent form of communication that puts no immediate pressure on the consumer to buy. And since customers feel less defensive, it makes email communication a fantastic way for your business to connect.

The following infographic from Gemstone Data takes a look at email marketing and how you can boost your ROI.

[Click here for full size version]

Email Marketing Campaigns The Ins and Outs

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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