The US has been the number one country for credit card fraud in the past 5 years. EMV helps reduce credit card fraud by removing the magnetic strip that has static information on it and replacing it with a chip and PIN system that is uniquely encodes every transaction. Traditional signature-style cards can have their signatures retained and be used for fake reproduction of the card.
Take a look at this infographic to learn more about how EMV works and how it helps protect from risk of credit card fraud.