One of the best ways to attract and engage customers is with a solid, understandable logo. Logos are the shorthand version of a company’s message to customers—a simple way to share the company’s values and make an impression. The big question is, how do you know when you’ve got it right… and when it’s time for an update? To explore this, C+R Research decided to track how logo evolution relates to revenue for some of the most iconic brands in the world and share their results in the infographic below.
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