Being one of the largest international sporting event, the 2014 FIFA World Cup provides marketers with an enormous opportunity to push their brands by incorporating mobile into their campaigns. This coupled with the ever-growing number of mobile devices has resulted in a fan following who is not only glued to their TVs, but also actively following scores and posts from teams and players online. Thus, the 2014 FIFA World Cup is more digital than any other soccer World Cup.
This infographic by Mobstac highlights how fans around the globe are seamlessly moving across screens to interact with media and consume information. It also contains tips on how broadcasters, stadiums and teams can use mobile technology to their advantage in order to make the most of this increasingly ‘mobile’ World Cup opportunity.
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