In the past, if you needed an executive, you would have to hire them as full-time workers and pay them high wages. A less costly solution is to hire what is known as a fractional executive since they only work a portion of the time a full-time executive would.
A chief marketing officer, also known as a marketing director or a global marketing officer, is a corporate C-level executive responsible for an organization’s marketing activities. A Fractional Chief Marketing Officer is a chief marketing officer who only works temporarily or part-time for an hourly wage or a set amount per project. These professional freelancers may either work remotely, at the office or both.
Learn more about Fractional Chief Marketing Officers in this infographic.