In the modern enterprise, the customer reigns supreme. Instead of building key brand differentiation based on just price, product, or services, businesses now compete on delivering seamless omnichannel customer experiences.
Although putting customer’s evolving preferences at the center of business strategy brings vital benefits, such as improved customer loyalty and increased revenue, the data needed to deliver on these needs is often difficult to reach.
Customer insights are usually hidden behind internal and external silos. Each one brings its own complexities and data formats to the table. Manually extracting and consolidated these outputs requires substantial amounts of investment and effort. Businesses require a holistic, 360-degree view of customer data to leverage customer information stored in various touchpoints.
This infographic from Astera delves into the 360-degree data integration approach and explains how enterprises can leverage it for sustained business growth.