The Influencer Marketing Factory completed a survey where they studied the U.S. market to date over the emerging trend of social commerce. The survey focused on Gen Z and Millennial shoppers, understanding their preferences when it comes to social media, shopping, and their overall consumer behavior.

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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