Today the North American loyalty market is worth an estimated $54 billion. In 2012, 2.65 billion people were members of U.S. Loyalty Programs but only 16% of members were re-deeming their points. The average rewards scheme member is sitting on an aggregated stockpile of 61,250 points.
In this infographic, Colourfast looks at what these loyalty programs are worth.
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Irma Wallace
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
