If you’ve been poking around the content marketing and SEO world even for a little while, you’ve likely read about guest posting. But what exactly is it and why is it important for your company’s Web presence? Following is a handy chart that breaks it all down for you.

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Guest Blogging 101

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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