Each year, the holidays bring out consumers looking for great gifts and good deals. Yet long before the masses hit the malls, marketers have their eyes on spotting the shopping trends of the season that will determine the direction of their holiday marketing efforts.
To offer these marketers the gift of guidance, MDG Advertising has created the following festive infographic which shows how digital is driving the way Americans are shopping and spending this season. From online shopping to mobile browsing and social media recommendations, shoppers favor the convenience and ease of these digital means. As a result, marketers are wisely leveraging these channels for maximum reach and response to ensure the happiest holiday results.