Although it may seem counter-intuitive to many, B2B is close on the heels of B2C in embracing social media marketing. B2B marketers are known to be data crunchers and analysts first, and since the figures for social media in 2013 are by no means disappointing, sales teams and marketing managers are taking on the role of social “amplifiers” for their firms.
Agreed, it’s a bit late for “in store for this year” posts in 2014, but Real Business Rescue has put together a thought-provoking infographic consisting of just-the-stats-that-matter data reported by Social Media Examiner, Advertising Age, eMarketer, Business Insider, and others.
[Click here for full size version]
