Bad data can affect the entire process of an organization. One shouldn’t think that data affects only the sales and marketing department as they need it to analyze and connect with the prospect. The reality is that if it affects the team who are responsible to generate revenue, then it could have a negative impact on other teams as well. The pressure significantly increases and everybody has to work hard to improvise the quality of their service and convincingly meet the target.
This TD Insights infographic here clearly explains about how bad data is affecting the teams across the organization.