Like anyone else who is considering a purchase, engineers use information available online and in print to guide them to make the right choice. They research thoroughly, carefully evaluating the appropriateness of a shortlist of products, before presenting one as a solution. Engineers aren’t impulse buyers, nor are they particularly motivated by price. Before purchasing, engineers need to be 100% confident that the product they specify will do the job well, will function for many years to come and is coupled with robust post-sales support – their reputation depends upon it.
This infographic from Industrial IoT company Define Instruments reveals how engineers consume content on their path to purchase.