Personalization has been a long touted feature of eCommerce, but using a product configurator – the true technology behind scalable customization makes it possible.
Check out this infographic from PARTsolutions for a deep dive for more.
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Brian Wallace
Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the Co-Founder for The Innovate Summit which successfully launched in May 2024.
