In this social media-led world, Awareness Days are something we have in abundance. Every single day is dedicated, often more than once, to something. You only have to log into Twitter to see a ‘hashtag holiday’ trending.
The team at Adzooma set out to collect data on the effectiveness of Awareness Days. For the study, they looked at over 1000 Twitter posts and the engagement they received. The hashtag holidays they covered were a range of topics, including International Pet Day, World Water Day, Talk Like A Pirate Day and National No Socks Day.
By looking at who exactly is fueling these days and actively putting resources into them, the infographic below uncovers whether Awareness Days hold any value to brands.
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