With the evolution of modern marketing strategies, many may write off email as dead. However, email is still one of the most important communication channels.
Today, companies are using this traditional marketing approach to reach target audiences in a personalized way and improve conversion rates on a large scale. Like other digital platforms, email marketing offers your business the ability to interact with customers more seamlessly than ever before.
Check out the following infographic from SLN Solutions to understand how email helps b2b companies.