By the end of 2023 Google is planning to ditch third-party cookies in Chrome and this will have a major impact on eCommerce stores.
According to research by Yotpo, 50% of brands are unsure on how to advertise in the cookie-less world, so Pinpoint Designs has created the following infographic which discusses what cookies are, the changes being made and a five-step strategy to help prepare eCommerce stores prepare for the cookie change.
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