In the following infographic, MOZ looks at 20 principles of link valuation that have been observed and tested by SEOs. In some cases, these have been confirmed by Google and in other cases, they have actually been patented.
Anyone worth their salt working in the field of SEO knows that “links matter.” But not all links are created equal. Over time, Google has innovated the way they view and measure links including looking at anchor text, topic-modeling, content analysis, trust signals, user engagement, and more.
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