AYTM Research has conducted a detailed market research study of the smartphone market as it stands now towards the end of 2012, and created the following infographic which examines what consumers looking to get a new smart phone are most interested in, particularly looking at the iPhone market.

I was surprised to learn just how many people do own a smart phone (73%) and that Android has a larger market share than the iPhone (40% to 23%). How do you, the reader, fall into this study? As for me, I’m keeping my current Android smart phone.

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How iPhone 5 Has Affected the Smartphone Market

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.