How many times should you try before rationally quitting? Intuitively, you would think there is a number that most people will attempt before the survival instincts kick in. What is that number? Apparently, it is much higher than one would think.
The startup world is full of seemingly instant successes. People hack together a website, and the next day thousands of users roll in. That might happen for 1% of people. What does that mean for you? Most likely you will not be that 1%. Then the question is, how many times you should try before it becomes pointless.